Innovation as a process: beyond ideation
Most people resist change. As a consequence, the main job of an innovator will be to drive adoption, by convincing people and organizations to disrupt their routines.
Driving adoption means demonstrating to key stakeholders that disrupting the status quo is worth it and that adopting the innovation will bring significant perceived benefits.
Driving adoption also means convincing key stakeholders that adopting new routines will be neither too difficult nor too risky, and that they and others can easily make it happen.
Resistance to change: disrupting routines
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Drivers of adoption: make it worth it
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Drivers of adoption: make it easy
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