Innovation as a process: beyond ideation

  c DIO106+Most people resist change. As a consequence, the main job of an innovator will be to drive adoption, by convincing people and organizations to disrupt their routines.

Fig_1_7Driving adoption means demonstrating to key stakeholders that disrupting the status quo is worth it and that adopting the innovation will bring significant perceived benefits.

Fig_1_8Driving adoption also means convincing key stakeholders that adopting new routines will be neither too difficult nor too risky, and that they and others can easily make it happen.

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Drivers of adoption: make it worth it

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Drivers of adoption: make it easy

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