Innovation as a business: more than creativity

Fig_1_3 copInnovation means much more than invention. Managing innovation means managing both newness and change, and the latter often matters the most.

Fig_1_4Newness is relative. What is today new to one manager, its organization or its environment might not be to another.

Fig_1_5Innovation is about changing people’s perceptions and realities, combining many small steps and a few big bets

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Innovation means much more than invention

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Many small steps and a few big bets

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