In their book ‘Information Rules‘ (1999), Carl Shapiro and Hal Varian write the following:
“The important thing is to maximise the value of your intellectual property, not to protect it for the sake of protection.“
I would like you to express your views about this sentence, based on two articles that Alain Strowel and myself have posted on this site.
- In “Bayer’s aspirin: a lasting success without patent and strong trademark protection“, Alain Strowel explains how trademark protection can usefully supplement patent protection once patents have expired.
- In “LEGO: Dr. Jekyll and Mr. Hyde?“, I try to rationalize the seemingly ambivalent attitude of LEGO with respect to intellectual property.
(Past comments on this post can be found here.)