16 November 2011

IP Management

Picture by gurdonark



In their book ‘Information Rules‘ (1999), Carl Shapiro and Hal Varian write the following:

“The important thing is to maximise the value of your intellectual property, not to protect it for the sake of protection.

I would like you to express your views about this sentence, based on two articles that Alain Strowel and myself have posted on this site.

  1. In “Bayer’s aspirin: a lasting success without patent and strong trademark protection“, Alain Strowel explains how trademark protection can usefully supplement patent protection once patents have expired.
  2. In “LEGO: Dr. Jekyll and Mr. Hyde?“, I try to rationalize the seemingly ambivalent attitude of LEGO with respect to intellectual property.

(Past comments on this post can be found here.)

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