This is the fourth post adapted from term papers that my master students submitted in June 2013. This post (originally written by Fanny Avaux, Maxime Georgin, Marie-Laure Le Déodic & Sophie Naert) has been honed and complemented by Olivier Simons. The first browser war took place in the late 1990s when Microsoft’s Internet Explorer replaced Netscape’s […]
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Why does Microsoft keep chasing Google’s taillights with Bing?
By Olivier Simons 18 October 2013 0
Four years ago, Microsoft released a new search engine: Bing. It was aimed to be an improved version of former Microsoft’s search engines: Live Search and MSN Search. While it has been struggling these past years to gain market share, Google has remained the leader far ahead of its competitors. In July, Bing had 17.9% […]