27 October 2011

Philip Morris fumes at ‘plain’ packaging plan

This comes from an article in thespoof.com. As indicated, this pacifier will be available in a variety of pastel colors!


As already reported on ipdigit (see here), Australia aims at adopting a law banning any mention of the trademarks on the packaging of cigarettes. This is referred to as the draft ‘plain’ packaging law. The issue obviously is still annoying for  Philip Morris International which, according to the Financial Times (21 Oct. 2011) still ‘fumes’ at the proposal. The CFO of this company said recently: “We are therefore vigorously pursuing several legal avenues to challenge this unreasonable proposal and protect our valuable brands”.

Please think to those avenues and prepare counter-arguments (materials available through the previous ipdigit post on the issue).

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