In a previous post, I asked my students to illustrate the typology that Gans & Stern (2003) proposed for commercialization strategies of technology entrepreneurs. The operation was an enormous success as each of the four generic strategies received a fair number of examples, with very useful references. Here follows a compilation. Many thanks to all the […]
Tag Archives | start-up
Commercialization strategies for start-ups
By Paul Belleflamme 8 November 2012 31
In a paper published in Research Policy in 2003 (Vol 32, pp. 333-350, click here for the working paper version), Joshua Gans and Scott Stern propose a typology of commercialization strategies for technology start-ups. They start from the observation that “the main problem [for start-ups] is not so much invention but commercialization.” This is because these firms are […]