Positional trademarks – what makes them distinctive?
According to a definition by the World Intellectual Property Organization (WIPO) a trademark “is a distinctive sign which identifies certain
Eva-Maria Scholz
I am a Ph.D. Candidate in Industrial Economics at the Catholic University of Louvain, Belgium. My research is supervised by Paul Belleflamme and studies firms’ strategies in light of the growing pressure on our resource system and increasing environmental concerns.
