Innovation is about both making new things (“what”) and making similar things in new ways (“how”).
Innovation is about new value propositions, new ways to market to and interact with customers. This means much more than developing new products.
Innovation is also about finding new ways to differentiate, and new value curves that disrupt competitors but not customers.
Innovation is ultimately about designing new business models and new ways to deliver, share and capture value.
Bibliography
What is new: what vs. how
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New value propositions and new interactions
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New and disruptive value curves
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New business models
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- (Book) Gassmann, O., Frankenberger, K., & Csik, M. (2014) The business model navigator: 55 models that will revolutionize your business. London: Pearson UK.
- (Book) Keeley, L., Walters, H., Pikkel, R., & Quinn, B. (2013). Ten types of innovation: The discipline of building breakthroughs. John Wiley & Sons.
- (Video) CucinaBarilla
- (Video) Hadyn Parry:Re-engineering mosquitos to fight disease (TED talk)
- (Video) What is Innovation Management by Dr Julian Birkinshaw
- (Video) Business Model Innovation – The secret behind Amazon, Spotify and Tinder success (2017).
- (Article) Amit, R., & Zott, C. (2001). ‘Value creation in e-business’. Strategic Management Journal, 22, 493-520.
- (Article) Clauss, T. (2017). Measuring business model innovation: conceptualization, scale development, and proof of performance. R&D Management, 47(3), 385-403.
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