Innovation typology: beyond new products
Innovation is about both making new things (“what”) and making similar things in new ways (“how”).
Innovation is about new value propositions and new services, new ways to market to and interact with customers. This means much more than developing new products.
Innovation is also about finding new ways to differentiate, and new value curves that disrupt competitors but not customers.
Innovation is ultimately about designing new business models and new ways to deliver, share and capture value.
What is new: what vs. how
- (Book) Mortensen, P. S., & Bloch, C. W. (2005) Oslo Manual-Guidelines for collecting and interpreting innovation data. Organization for Economic Cooperation and Development, OECD.
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New value propositions and new services
- (Book) Baines, T., & Lightfoot, H. (2013) Made to Serve: How manufacturers can compete through servitization and product service systems. John Wiley & Sons.
- (Book) Hull, F. and Tidd, J. (2003) Service Innovation: Organizational Responses to Technological Opportunities and Market Imperatives. Imperial College Press, London.
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- (Video) Product as a service – Red Hat
- (Video) What is Servitization? (The Advanced Services Group)
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- (Article) Visnjic, I., Ringov, D., & Arts, S. (2019). Which Service? How Industry Conditions Shape Firms’ Service‐Type Choices. Journal of Product Innovation Management.
- (Article) Witell, L., & Löfgren, M. (2013). From service for free to service for fee: business model innovation in manufacturing firms. Journal of Service Management, 24(5), 520-533.
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- (Article) Zhang, M., Zhao, X., Voss, C., & Zhu, G. (2016). Innovating through services, co-creation and supplier integration: Cases from China. International Journal of Production Economics, 171, 289-300.
New and disruptive value curves
- (Book) Christensen, C. (1997) The Innovator’s Dilemma. When new technologies cause great firms to fail, Harvard Business School
- (Book) Christensen, C.M. and Raynor, M.E. (2003) The Innovator’s solution, Harvard Business School Press
- (Book) Michelini, L. (2012). Social innovation and new business models: creating shared value in low-income markets. Springer Science & Business Media.
- (Video) Blue Ocean Strategy
- (Video) Value Matters: Innovation Has Direction (dMASS)
- (Video) The Explainer: Disruptive Innovation (Harvard Business Review)
- (Video) Clayton M. Christensen on Disruptive Innovation (Published on 1 Jul 2012)
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- (Article) Govindarajan, V., & Kopalle, P. K. (2006). The usefulness of measuring disruptiveness of innovations ex post in making ex ante predictions. Journal of Product Innovation Management, 23(1), 12-18.
- (Article) Keupp, M., Palmiè, M., & Gassmann, O. (2012). ‘A reflective review of disruptive innovation theory’. International Journal of Management Review, 14, 367-390.
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- (Article) Prahalad, C. K., & Mashelkar, R. A. (2010). Innovation’s holy grail. Harvard Business Review, 88(7/8), 132-141.
- (Article) Sanchez, P., & Ricart, J. E. (2010). Business model innovation and sources of value creation in low‐income markets. European Management Review, 7(3), 138-154.
- (Article) Schmidt, Glen M., and Cheryl T. Druehl.(2008) “When is a disruptive innovation disruptive?.” Journal of Product Innovation Management, 25(4), 347-369.
- (Article) Schoenberg, R. (2003) “An integrated approach to strategy innovation”, European Business Journal, pp. 95 – 103
- (Article) Van Orden, J., van der Rhee, B., & Schmidt, G. M. (2011). Encroachment patterns of the “best products” from the last decade. Journal of Product Innovation Management, 28(5), 726-743.
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New business models
- (Book) Osterwalder, A., & Pigneur, Y. (2010) Business model generation: a handbook for visionaries, game changers, and challengers. John Wiley & Sons.
- (Book) Gassmann, O., Frankenberger, K., & Csik, M. (2014) The business model navigator: 55 models that will revolutionize your business. London: Pearson UK.
- (Book) Keeley, L., Walters, H., Pikkel, R., & Quinn, B. (2013). Ten types of innovation: The discipline of building breakthroughs. John Wiley & Sons.
- (Video) CucinaBarilla
- (Video) Hadyn Parry:Re-engineering mosquitos to fight disease (TED talk)
- (Video) What is Innovation Management by Dr Julian Birkinshaw
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- (Article) Clauss, T. (2017). Measuring business model innovation: conceptualization, scale development, and proof of performance. R&D Management, 47(3), 385-403.
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- (Article) Remane, G., Hanelt, A., Tesch, J. F., & Kolbe, L. M. (2017). The business model pattern database – A tool for systematic business model innovation. International Journal of Innovation Management, 21(1).
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- (Article) Taran, Y., Boer, H., & Lindgren, P. (2015). A business model innovation typology. Decision Sciences, 46(2), 301-331.
- (Article) Teece (2010) “Business models, business strategy and innovation.”, Long Range Planning, 43(2), 172-194.