Innovation is about both making new things (“what”) and making similar things in new ways (“how”).
Innovation is about new value propositions and new services, new ways to market to and interact with customers. This means much more than developing new products.
Innovation is also about finding new ways to differentiate, and new value curves that disrupt competitors but not customers.
Innovation is ultimately about designing new business models and new ways to deliver, share and capture value.
Bibliography
What is new: what vs. how
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New value propositions and new services
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New and disruptive value curves
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New business models
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