Innovation typology: beyond new products

   c DIO111 updateInnovation is about both making new things (“what”) and making similar things in new ways (“how”).

Fig_1_12Innovation is about new value propositions and new services, new ways to market to and interact with customers. This means much more than developing new products.

Fig_1_13Innovation is also about finding new ways to differentiate, and new value curves that disrupt competitors but not customers.

Fig_1_14Innovation is ultimately about designing new business models and new ways to deliver, share and capture value.


What is new: what vs. how

  • (Book) Mortensen, P. S., & Bloch, C. W. (2005) Oslo Manual-Guidelines for collecting and interpreting innovation data. Organization for Economic Cooperation and Development, OECD.
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  • (Video) The Zinnovants, “The different ways of innovating
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New value propositions and new services

  • (Book) Baines, T., & Lightfoot, H. (2013) Made to Serve: How manufacturers can compete through servitization and product service systems. John Wiley & Sons.
  • (Book) Hull, F. and Tidd, J. (2003) Service Innovation: Organizational Responses to Technological Opportunities and Market Imperatives. Imperial College Press, London.
  • (Video) Product as a service – Red Hat
  • (Video) What is Servitization? (The Advanced Services Group)
  • (Article) Bitner, Mary Jo, Amy L. Ostrom, and Felicia N. Morgan. “Service blueprinting: a practical technique for service innovation.” California Management Review 50.3 (2008): 66-94.
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  • (Article) Droege, H., Hildebrand, D., Forcada, H., & Miguel, A. (2009). ‘Innovation in services: present findings, and future pathways’. Journal of Service Management, 20, 131-155.
  • (Article) Lusch, R. F., & Nambisan, S. (2015). Service innovation: A service-dominant logic perspective. MIS Quarterly, 39(1).
  • (Article) Mont, O. K. (2002). Clarifying the concept of product–service system. Journal of Cleaner Production, 10(3), 237-245.
  • (Article) Skålén, P., Gummerus, J., von Koskull, C., & Magnusson, P. R. (2015). Exploring value propositions and service innovation: a service-dominant logic study. Journal of the Academy of Marketing Science, 43(2), 137-158.
  • (Article) Vargo, S.L.  and Robert F. Lusch (2004) Evolving to a New Dominant Logic for Marketing Journal of Marketing  Vol. 68, No. 1 (Jan., 2004) , pp. 1-17
  • (Article) Witell, L., & Löfgren, M. (2013). From service for free to service for fee: business model innovation in manufacturing firms. Journal of Service Management, 24(5), 520-533.
  • (Article) Witell, L., Snyder, H., Gustafsson, A., Fombelle, P., & Kristensson, P. (2016). Defining service innovation: A review and synthesis. Journal of Business Research, 69(8), 2863-2872.
  • (Article) Zhang, M., Zhao, X., Voss, C., & Zhu, G. (2016). Innovating through services, co-creation and supplier integration: Cases from China. International Journal of Production Economics, 171, 289-300.

New and disruptive value curves

  • (Book) Christensen, C. (1997) The Innovator’s Dilemma. When new technologies cause great firms to fail, Harvard Business School
  • (Book) Christensen, C.M. and Raynor, M.E. (2003) The Innovator’s solution, Harvard Business School Press
  • (Book) Michelini, L. (2012). Social innovation and new business models: creating shared value in low-income markets. Springer Science & Business Media.
  • (Video) Blue Ocean Strategy
  • (Video) Value Matters: Innovation Has Direction (dMASS)
  • (Video) The Explainer: Disruptive Innovation (Harvard Business Review)
  • (Video) Clayton M. Christensen on Disruptive Innovation (Published on 1 Jul 2012)
  • (Article) Adner, R. (2002). When are technologies disruptive? A demand‐based view of the emergence of competition. Strategic Management Journal, 23(8), 667-688.
  • (Article) Ansari, S.S., Garud, R., & Kumaraswamy, A. (2016). The disruptor’s dilemma: TiVo and the US television ecosystem. Strategic Management Journal, 37(9), 1829-1853.
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  • (Article) Charitou, C. D., & Markides, C. C. (2002). Responses to disruptive strategic innovation. MIT Sloan Management Review, 44(2), 55-64.
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  • (Article) Christensen, C. M., Johnson, M. W., & Rigby, D. K. (2002). Foundations for growth: How to identify and build disruptive new businesses. MIT Sloan Management Review, 43(3), 22.
  • (Article) Christensen, C., & Euchner, J. (2011). Managing disruption: an interview with Clayton Christensen. Research-Technology Management, 54(1), 11-17.
  • (Article) Christensen, C. M., McDonald, R. , Altman, E. J. and Palmer, J. E. (2018), Disruptive Innovation: An Intellectual History and Directions for Future Research. Journal of Management Studies, Accepted Author Manuscript.
  • (Article) Dahan, N. M., Doh, J. P., Oetzel, J., & Yaziji, M. (2010). Corporate-NGO collaboration: Co-creating new business models for developing markets. Long Range Planning, 43(2-3), 326-342.
  • (Article) Danneels, E. (2004). Disruptive technology reconsidered: A critique and research agenda. Journal of Product Innovation Management, 21(4), 246-258.
  • (Article) Denning, S. (2005). Why the best and brightest approaches don’t solve the innovation dilemma. Strategy & Leadership, 33(1), 4-11.
  • (Article) Dillon, T. A., Lee, R. K., & Matheson, D. (2005). Value innovation: Passport to wealth creation. Research-Technology Management, 48(2), 22-36.
  • (Article) Govindarajan, V., & Kopalle, P. K. (2006). The usefulness of measuring disruptiveness of innovations ex post in making ex ante predictions. Journal of Product Innovation Management, 23(1), 12-18.
  • (Article) Keupp, M., Palmiè, M., & Gassmann, O. (2012). ‘A reflective review of disruptive innovation theory’. International Journal of Management Review, 14, 367-390.
  • (Article) King, Andrew A., and Baljir Baatartogtokh. “How useful is the theory of disruptive innovation?.” MIT Sloan Management Review 57.1 (2015): 77.
  • (Article) Markides, C. (2006). Disruptive innovation: In need of better theory. Journal of Product Innovation Management, 23(1), 19-25.
  • (Article) Prahalad, C. K., & Mashelkar, R. A. (2010). Innovation’s holy grail. Harvard Business Review, 88(7/8), 132-141.
  • (Article) Sanchez, P., & Ricart, J. E. (2010). Business model innovation and sources of value creation in low‐income markets. European Management Review, 7(3), 138-154.
  • (Article) Schmidt, Glen M., and Cheryl T. Druehl. “When is a disruptive innovation disruptive?.” Journal of product innovation management 25.4 (2008): 347-369.
  • (Article) Schoenberg, R. (2003) “An integrated approach to strategy innovation”, European Business Journal, pp. 95 – 103
  • (Article) Van Orden, J., van der Rhee, B., & Schmidt, G. M. (2011). Encroachment patterns of the “best products” from the last decade. Journal of Product Innovation Management, 28(5), 726-743.
  • (Article) Yu, D., & Hang, C. C. (2010). A reflective review of disruptive innovation theory. International Journal of Management Reviews, 12(4), 435-452.

New business models

  • (Book) Osterwalder, A., & Pigneur, Y. (2010) Business model generation: a handbook for visionaries, game changers, and challengers. John Wiley & Sons.
  • (Book) Gassmann, O., Frankenberger, K., & Csik, M. (2014) The business model navigator: 55 models that will revolutionize your business. London: Pearson UK.
  • (Book) Keeley, L., Walters, H., Pikkel, R., & Quinn, B. (2013). Ten types of innovation: The discipline of building breakthroughs. John Wiley & Sons.
  • (Video) CucinaBarilla
  • (Video) Hadyn Parry:Re-engineering mosquitos to fight disease (TED talk)
  • (Video) What is Innovation Management by Dr Julian Birkinshaw
  • (Article) Amit, R., & Zott, C. (2001). ‘Value creation in e-business’. Strategic Management Journal, 22, 493-520.
  • (Article) Clauss, T. (2017). Measuring business model innovation: conceptualization, scale development, and proof of performance. R&D Management, 47(3), 385-403.
  • (Article) Euchner, J., & Ganguly, A. (2014). Business model innovation in practice. Research-Technology Management, 57(6), 33-39.
  • (Article) Evans, John D., and Ray O. Johnson. “Tools for managing early-stage business model innovation.” Research-Technology Management 56.5 (2013): 52-56.
  • (Article) George, G. & Bock, A. (2011). “The business model in practice and its implication for entrepreneurship research”; Entrepreneurship Theory and Practice, 35(1), 83-111.
  • (Article) Hossain, M. (2017). Business model innovation: past research, current debates, and future directions. Journal of Strategy and Management, 10(3), 342-359.
  • (Article) Markides, C. (1997). Strategic Innovation. Sloan Management Review, Spring, 9-23.
  • (Article) Matzler, K., Bailom, F., Friedrich von den Eichen, S., & Kohler, T. (2013). Business model innovation: coffee triumphs for Nespresso. Journal of Business Strategy, 34(2), 30-37.
  • (Article) Remane, G., Hanelt, A., Tesch, J. F., & Kolbe, L. M. (2017). The business model pattern database – A tool for systematic business model innovation. International Journal of Innovation Management, 21(1).
  • (Article) Schneider, S., & Spieth, P. (2013). Business model innovation: Towards an integrated future research agenda. International Journal of Innovation Management, 17, 134-156.
  • (Article) Taran, Y., Boer, H., & Lindgren, P. (2015). A business model innovation typology. Decision Sciences, 46(2), 301-331.
  • (Article) Teece (2010) “Business models, business strategy and innovation.” Long Range planning 43.2 (2010): 172-194.

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