Archive | Trademark/Design

Beware of the ‘mutant copyrights’ in a trademarked culture!

By 4 November 2016 0

The European Copyright Society (ECS) was founded in January 2012 with the aim of creating a platform for critical and independent scholarly thinking on European Copyright Law. Its members include scholars and academics from various countries of the European Union, seeking to promote their views of the overall public interest. The ECS has recently prepared an […]

Plain packaging, trademark protection and Investment Treaties: Get ready!

By 3 November 2016 33

The obligation of using plain packaging for tobacco products, i. e. the requirement to remove or substantially reduce the appeal of the brand on the packaging of cigarettes and other tobacco products, has generated a lot of public debate, including about the effectiveness of such regulation (see here a summary of the debate in particular […]

Incumbents and the sharing economy: the example of GM

By 30 January 2016 9

It is safe to say that the automotive industry experiences some turmoil; cars themselves, as well as the way we are using them, are changing profoundly. Traditional, petrol-powered, cars are slowly being replaced by electric cars and potentially fully autonomous vehicles. On the consumer level, a shift in consumption patterns, away from ownership to usage, […]

La e-réputation des entreprises: lente à construire, rapide à détruire?

By 18 October 2015 0

La réputation des entreprises est un actif incorporel important, quoiqu’invisible dans la comptabilité, ce serait même selon certains “l’actif stratégique le plus important sur le plan de la création de valeur. Elle procure à la firme un avantage compétitif unique qui lui permet de se différencier de ses concurrents.” (M. Graziani, La réputation de la grande […]

What can we expect from 2015 in the field of IP and ICT?

By 18 February 2015 0

Starting from this post I will try to regularly update you, IPdigIT readers, on the latest legislative developments taking place at the EU level in the field of Intellectual Property and ICT. This article should be considered an introduction and an incentive to further follow the blog. Each of the issues briefly described below, deserves […]

Apple Inc. en justice: quand les droits intellectuels rencontrent le droit des contrats

By 4 February 2015 30

La vie des petites et grandes entreprises, en particulier de celles qui sont innovantes, est parsemée de difficultés et de différends. On les retrouve très souvent impliquées dans des litiges en justice. Apple Inc. fondée par l’iconique Steve Jobs en est un bel exemple (voir le billet ipdigit sur Steve Jobs ici). Une entrée spéciale […]

Positional trademarks – what makes them distinctive?

By 19 February 2014 0

According to a definition by the World Intellectual Property Organization (WIPO) a trademark “is a distinctive sign which identifies certain goods or services as those produced or provided by a specific person or enterprise”. Trademarks may not only be words, names, letters, and abbreviations,  but also drawings, three-dimensional signs, combinations of colours or non visible signs. […]

Association avec la Coupe du Monde 2014: quelle limite au marketing sauvage?

By 18 February 2014 65

Personne n’ignore que la Coupe du Monde de football se déroulera au Brésil en juin-juillet 2014, ni que la Belgique aligne une bonne équipe. Les espoirs sont grands. Y compris pour les experts du marketing qui rêvent d’associer leurs produits ou le nom de leur entreprise à cet événement au retentissement mondial. Mais la FIFA […]

mouth cancer

Plain packaging receives a “no” from the European Parliament

By 12 November 2013 23

As already reported several times on this blog (see here, here and here),  plain packaging of tobacco products, i. e. the requirement to remove or substantially reduce the appeal of the brand on the packaging of cigarettes and other tobacco products, remains a hot topic. It is part of health law, but has some implications […]

La carte et le territoire: une copie n’est jamais l’original

By 27 October 2013 16

L’ancien président de la Réserve fédérale américaine, Alain Greenspan, vient de publier chez Penguin: The Map and the Territory, en français: La carte et le territoire. Tiens, voilà qui rappelle Michel Houellebecq et son prix Goncourt 2010 pour… La carte et le territoire. Sauf que La carte et le territoire est déjà le titre d’un […]