Author Archive | Joana Resende

Watching you

Personalized Pricing: “Big Data is watching you!”

By 18 May 2016 1

Until recently, the idea of first-degree price discrimination was just a theoretical concept resting in standard microeconomics textbooks, as the strategic implementation of such practices was often unfeasible. On the one hand, firms were unable to identify how much money each consumer would be willing to pay for the products they were selling. On the […]